China's cabinet market, "polarization" have been accelerating - cabinets, brand, polarization - Buil

With Cupboard Intensification of competitive markets and markets mature, cabinets consumer market presents a "polarization" of market trends: 20% of the branded products and cheap products occupy 80% of the consumer market, while the other 80% of the products have occupied a 20% of the consumer market.

It is understood that special times, 100 V high brand recognition such as the mainstream brands, as well as the low price consumer products loved by the degree is more important in the gradual occupation of 80% of the consumer market, and between The middle-class consumers increasingly small space. Well-known brand products brand, whether it is quality, style, or after-sales service, which should be better than the generic products to meet the mid-range consumer; the "bargain" is to adapt to a number of temporary Decoration Or low income consumers in general renovation needs.

General mid-range or long-term intention of consumers, the wound and use of brand name products, or it simply means excessive temporary decoration, choose low-priced products, and gradually began to move closer to the two extremes of consumption, thus contributing to the polarization cabinet constantly expanding consumer market .

Long time, the cabinet has been difficult to break the market "in front of cold dilute pommel horse" situation, about the cabinet business Jiucheng monthly output of only about 30 units, most of the operating business difficult. Special times, good music and other family business, said the brand cabinets, cabinets from the opening years of sales better than last year, but overall not good. In short, its costs, sales prices also rise, and consumers often feel that "standing above the crowd" and refused to think of a single light.

Survey, with the Chengdu increasing competition in the cabinet industry, cabinet changes in the market complex new situation emerging, some businesses seem especially prudent investment, and therefore the upgrading of their products is relatively slow, and some higher brand awareness more show product superiority. Industry insiders believe, the cabinet industry will be a "polarization", the future development of the cabinet industry is the strong stronger and the weak perish, its main market will be divided by 35 major brands. This large number of brands, competitive brands, can be formed in the relative competitiveness of the national market in your area become an absolute competitive market, while the market price system cabinet in 2009 and then squeezed out the water, "28 Law" has become inevitable, that 80% of product cost, 20% of the reasonable profit.

In the industry are those that the cabinet reshuffle industry consolidation is inevitable. Competition in any industry will be gradually moved from chaos to order, to comply with market rules, this is an irresistible trend. Hundreds of billions of cabinet to face the future market share, have strong enterprises will not let go of industry development opportunities, industry consolidation will be inevitable reshuffle. Sharp increase in market capacity cabinet, a cabinet reshuffle the industry, integration movement began. She believes that effective forms should be adopted, the cabinet industry, the power of distributed together, both can be avoided in the production, marketing, logistics and waste of resources exist, but also oversee the jerry-building between business, vicious competition, price reductions, but also promote self-discipline, integrated benefits.

Experts believe that more and more aware of human industry, in addition to continuously upgrade and improve the quality of their products, but also should focus on internal strength of the practice, as a service. Effective extension services, beyond the product itself meet the psychological needs, replacement demand for product features, price reference is effectively dilute the value of a new measure. Able to innovate in services or the services of competitors and effectively extend the project, and integrated into a complete service system, will become the most effective tools and cabinet competition wonderful Aspect!



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